Digital Marketing

What is Digital Marketing?

In simple words, digital Marketing means advertising on the internet or online marketing on digital platforms such as Google, Facebook, YouTube, Email & Mobile Apps.

Companies, organizations, and Businesses endorse products, services, and their Brands to connect with potential customers using the internet and other forms of digital channels.

Meaning any marketing campaign that involves a digital channel is called digital marketing.

Benefits of Digital Marketing?

Digital Marketing has become very important due to its wide reach of an audience of people and it also gives more benefits. Few of the benefits

1. Broad Geographical Reach

   When you start posting your ads on the internet, people can see from any geographical location (unless you restrict the reach). Thus, makes it easy to grow business market reach.

2. Cost-Effective

   Digital marketing audience reach is broader than traditional Marketing and yet it carries a low cost. The cost for Newspaper Ads, Ads on Television, and other traditional options can be high. They have less control over your target audience can see those ads in the first place.

   With Digital Marketing, you can control your audience and shows your ads to your target audience. Like only males or females, age groups selected location and can also re-target your audience.

Digital marketing gives much more flexibility and customer information on your ad spends.

• Growth of Digital Marketing

Businesses across the globe are changing the way they advertise, now they are mostly coming on digital platforms and growing their business. over the last decade, we have witnessed increased digital marketing advertisements on Google, Facebook, YouTube, and emails marketing to name a few online channels besides this there are many mobile apps that are also used for potential audience reach.

• Demand for Digital Marketing

Digital marketing demand is increasing with each passing day, (Ex: we are seeing many ads on Facebook & YouTube) many small & big businesses are looking for Digital Marketing specialists to look after their marketing, like starting a campaign online, designing website SEO, content writing, and Email Marketing and so on. It is not limited to this, it requires continuous monitoring and optimization.

In short – Digital Marketing continuously creating a lot of jobs opportunities and it is not limited to only one gender, both males & females are getting recruited will follow in the future as well.

• Qualification Requirement for Digital Marketing Job.

There is no specific qualification that is required, any graduates, MBAs, Engineers, and even undergraduates can learn.

Note: You do not require any marketing experience to make your career in Digital Marketing.
Complete digital marketing course or certification course in Digital Marketing. You will become a professional digital Marketer.

• Job Roles for Digital Marketing

Digital marketing creates many job roles: a few are mentioned below
SEO Specialist,
Web Designing,
Social Media Marketing Specialist,
Content Writer,
Google ads Specialist,
Online Reputation Manager,

• Salaries offers to Digital Marketing Profession