Basic Course in Digital Marketing Training
Set up a solid foundation with
Digital Icon's Basic Digital Marketing Training
- Get in-depth insights under the guidance of industry experts
- 100% placement assistance
- Training on your business project
- Get globally recognized certifications
- 10+ modules to provide you in-depth digital marketing knowledge
Learn all the nitty-gritty of digital marketing in 1.5 months
What's inside the basic digital marketing training pack?
01. Web Designing
Web Designing using WordPress
Create professional-client websites using WordPress with ease. Here’s what you’ll learn:
- What is domain name and hosting?
- What is web designing?
- How can a newbie design a professional website?
- All the basics of using WordPress
- Practical sessions on live website creation
- Top insights from WordPress website development experts
02. Business Intelligence
Introduction to Digital Marketing Fundamentals
Learn the importance of digital marketing over traditional marketing and update your skillset. Know more about:
- What is digital marketing?
- How does it outshine the traditional marketing methods?
- What are different digital marketing strategies?
- How can a brand make the most of a digital marketing approach?
03. Social Media Marketing
Social Media Marketing
Master the art of managing multiple social media platforms and how to grow organically and inorganically. Here’s what’s in the offering:
- Why is social media marketing important?
- Tips to manage social media profiles effectively
- How to gain free organic traffic?
- How to run ads on different top social media platforms?
- Learn all social media strategies to generate
leads, convert them, and retarget them
04. Email Marketing
What is Email & Inbound Marketing?
Get expert insights about email marketing, inbound & outbound marketing, and online reputation management. That’s not it, know:
- What is lead generation & lead nurturing?
- How can we make effective use of email marketing?
- What is the email marketing software we can use?
- What are the rules, tips, and regulations for email marketing?
05. Google AdWords
Effective use of Google AdWords
Master the art of running Google ads most efficiently and effectively possible; here’s what’s more for you, learn:
- What is Google Adwords?
- How does it work?
- How to run a successful Google ads campaign?
- How to bid for keywords with higher search volume?
- How to set up a Google ad campaign budget?
06. Analytics & Automation Tools
Use Powerful Analytics & Automation Tools
Learn the effectiveness and importance of analytics and analytical tools in the world of digital marketing. Here’s, what’s more, you’ll learn:
- What is Google & web analytics?
- What is Google Search Console?
- What is Google Tag Manager?
- All the Alerts & Tracking Tools available
- All the Automation Tools
- All the Content Marketing Tools
07. On-page SEO
In-depth On-Page SEO
Know how you can use effective techniques to drive free traffic to a website using on-page SEO. Get details about:
- What is SEO
- What is an on-page SEO?
- How is it different from off-page SEO?
- What are the elements involved in improving the website ranking on on-page SEO?
- What are the benefits of on-page SEO?
08. Off-page SEO
In-depth Off-Page SEO
Get detailed knowledge of how external factors are responsible for ranking a website and gaining organic traffic. Here’s what you’ll learn:
- What is off-page
SEO? - What is the importance of backlinks?
- How can you gain backlinks using effective strategies?
- What are the benefits of off-page SEO?
- How is it different from on-page SEO?
The transformation inside you after the course completion
Get 360° knowledge regarding all the basics of digital marketing
With solid basics, it will be easier for you to jump onto the advanced part of digital marketing
Be ready to serve the digital marketing industry
Know how the search engines and social media platforms work and operate
See how a business can skyrocket its profits using digital marketing
Keep yourself regularly updated with all the latest technologies introduced in the digital marketing world
Taste the magic of digital marketing knowledge and uplift your career.
